Marketing Campaigns

This is a collection of my best Integrated Marketing Plans, completed for Bellevue College’s Digital Marketing Bachelors of Applied Science.

All presentations received 100% class credit and were loved by top Digital Marketing professionals.

Two of the presentations won prized awards at the DECA International Conference this April.

DECA Internationals

4th Place - DECA Internationals

International Marketing - Unprepared

International Marketing Research for Sunshine Brewing Company.
Click image to view PDF of the presentation.

For this presentation, I had one hour to research, create, and present a marketing plan for Sunshine Brewing Company, a nonalcoholic brewing company, addressing concerns about expanding to the UK and Ireland.

This presentation landed me top 5 in the world for international marketing, and being an unprepared category makes this something I feel very proud of.

My research process and strategy is outlined in this slide deck.

Top Finalist - DECA Internationals

Digital Marketing Strategies - Prepared

Digital Marketing Strategy for Red Queen.
Click image to view PDF of the presentation.

This year’s theme for this category was Cybersecurity companies, and I chose Red Queen because of their ties to the Seattle area and because they offer a more niche service - compliance software for cybersecurity companies.

I had a lot of fun with this campaign and it landed me in one of the top finalist spots in the most competitive category offered at the DECA international conference.

My digital marketing strategy for Red Queen is outlined in this slide deck.

Class Campaigns

My Favorite:
Eddie Bauer “Original Down Jacket” Public Relations Campaign

Public Relations campaign for Eddie Bauer.
Click image to view PDF of the presentation.

This presentation is my favorite because of how seamless it was to put together from start to finish. Our premise was to increase positive brand sentiments among Gen Z and to spread awareness that Eddie Bauer invented the down/puffer jacket.

The approach we went with with was a rerelease of that original 1936 jacket, modernized for 2025. Our strategy and messaging for this rerelease is outlined in this PR campaign.

Most Intricate:
Pebbles “Think Outside the Bowl”
Traditional Advertising Campaign

Traditional Advertising campaign for Post Fruity Pebbles.
Click image to view PDF of the presentation.

My group and I probably spent 100+ hours crafting this presentation. We ran dozens of iterations of our objectives and strategy and settled only on the best ones.

The approach we went with with was an emphasis on Pebbles’ gluten-free aspect (it’s the only well-known gluten-free fruit flavored cereal) and a focus on its versatility in culinary creations. For a more detailed breakdown of our strategy, please view the presentation featured on your right.